Branding Democrats

Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.

The truth is: Democrats suck at branding.

Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.

We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.

Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.

Host

Daryl Weber

Daryl Weber is the author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, which has been translated into several languages and has received rave industry reviews. A graduate of Columbia University, Daryl has worked as a brand strategist for some of the biggest brands in the world, including Coca-Cola, Nike, Johnnie Walker, Google, and many others. He was previously global director of creative strategy at the Coca-Cola Company and a strategy director at the brand consulting firm Redscout. Marketing guru Seth Godin has called Brand Seduction “powerful, profound, and beautifully written. Brand Seduction raises the bar for every marketer to do work that truly matters. Daryl is the son and co-author of Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies, and now, a co-host of the Branding Democrats Podcast.

http://www.daryl-weber.com