Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Ken Weber, is author of Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Episodes
107 episodes
From TikTok to Congress: The Future of Democratic Campaigning with Elizabeth Dempsey Beggs
This week on Branding Democrats, we sit down with congressional candidate and viral creator Elizabeth Dempsey Beggs to talk about what it takes to break through in today’s political landscape.From a standout TikTok campai...
Trump Is Failing — So Why Aren’t Democrats Winning? with Daryl Weber
Trump is raising prices, starting wars, and saying the U.S. can’t afford childcare or healthcare.So why aren’t Democrats winning?This week, Gabby and Ken sit down with Daryl Weber to unpack the disconnect between reality and perce...
They Know They Can’t Win — So They’re Changing the Rules
This week on Branding Democrats, we break down the real strategy behind Trump’s push for the SAVE Act, and why it has nothing to do with election security.When you can’t win voters, you try to control who gets to vote.We ...
He Worked for Republicans. Now He’s Calling Them Out. @TruthTony
This week on Branding Democrats, we are joined by Truth Tony, a former Republican operative turned Democrat with a perspective you won’t hear everywhere.Tony opens up about his journey from working for conservative Republic...
Trump doesn't fix problems; he just rotates scapegoats with @Jeanine Pirreaux
This week on Branding Democrats, We are joined by returning guest Felicia, the creator behind the viral Jeanine Pirro (@Jeanine Pirreaux) parody account on TikTok, for a conversation that is equal parts rage, satire, and political ther...
Trump, the Tariff Tyrant with @ShaunasBoard
Gabby and Ken are back with an action-packed episode because in Trumpworld, a “quiet week” isn’t a thing. Returning guest Shauna (@ShaunasBoard) joins from the jump to unpack the chaos behind Trump’s tariff agenda: what it means for smal...
Caroline Leavitt Said WHAT? with @Letsdiscusssomething
This week, we’re joined again by repeat guest Chris — better known as @LetsDiscussSomething — the creator who watches Fox News and Trumpworld so you don’t have to.We dig into the Trump team’s growing desperation ahead of the midterms: th...
Are there no good Republicans? with @Politiktoker
This week on Branding Democrats, Gabby and Ken are joined by Kyle (@Politiktoker) — a nurse and TikTok creator who reposts the clips he thinks more Americans need to see.Kyle takes us from casting his first vote ...
Epstein and the Billionaire Protection Plan
In this week’s episode of Branding Democrats, Gabby and Ken take on the stories everyone is angry about.We start with the Epstein files and the growing outrage over how Trump’s DOJ is handling them: missed redactions that expose...
Trump's Brand is Breaking with @letsdiscusssomething
This week on the Branding Democrats Podcast, we’re joined by progressive TikTok creator Chris, better known as @letsdiscusssomething.As backlash grows over federal immigration enforcement in Minnesota, a looming govern...
How Democrats Can Win Back Gen Z
In this week's episode of Branding Dems, Ken and Gabby sit down to discuss the week's tumultuous events. We get into everything and in between, from the ICE tragedy in Minnesota, Trump's obsession with Greenland, and how Dems can us...
“Absolute Immunity” Isn’t a Talking Point. It’s a Threat. (with @HappyAtheist)
On today's episode, we sit down with creator Chris, better known as @HappyAtheist on TikTok. Chris shares what pushed him from being a “just a scroller” into making political content when Trump moved toward a second term, and how his cal...
2026 is the Year Democrats Win.
Happy New Year and welcome to 2026.We are kicking off the year with an unfiltered recap of 2025 and some predictions (and calls to action) for the year ahead. We discuss how in 2025, Trump --- among the many terrible things h...
Facts Still Matter (Even When the Right Lies Louder) with @FactsStillMatter
This week on Branding Democrats, we sit down with Steve—better known online as @FactsStillMatter—a Vermont-based creator and former broadcast/media professional who’s built a daily live show around politics, culture, and one big...
It's the Beginning of the End (for Trump)
In this week’s episode of Branding Democrats, Ken makes a big call: we’re at the beginning of the end of the Trump era. He breaks down why, from the Epstein files and Trump’s desperate “tariff dividend” promises, to a looming af...
Fascism Looks Like This with @The Dark Left
This week on Branding Democrats, we sit down with Essy, better known online as @TheDarkLeft — a progressive creator and Substack writer who’s built a massive following by cutting through right-wing spin with clarity and convicti...
2–3% of Voters Decide Elections with Bill Jubran
This week on Branding Democrats, we sit down with creator and comedian Bill Jubran to unpack a wild stretch in American politics. We dive into the revival-style atmosphere at Charlie Kirk’s memorial and what it signals...
Hard on Systems, Soft on People with @counterpointpolitics
This week on Branding Democrats, we are joined by political creator and podcaster Jon Cooper (@counterpointpolitics) for a raw conversation about America’s deepening crisis.We begin the episode by addressing the shooting ...
Dems have to play dirty with Nicole Whitted
In our 101st episode of Branding Democrats, we sit down with progressive TikTok creator Nicole Whitted (@NicoleWhittedAuthor) to talk about politics, branding, and what it takes to cut through the GOP’s smoke and mirrors....
100 Episodes In: What Democrats Still Get Wrong
For our 100th episode of Branding Democrats, we’re bringing back a very special guest: Daryl Weber, Ken’s son and co-author of Branding Democrats.In this conversation, we look back at the book’s predictions—what Democra...
Satirizing MAGA with @Jeanine Pirreaux
This week on Branding Democrats, we are joined by TikTok creator Felicia, best known as @Jeanine Pirreaux. Stay and listen for a wildly funny and fiercely smart conversation about the role of satire in politics, the unraveling of Trump...
Toughen Up, Democrats
This week, we're back for a conversation about what’s broken in Democratic branding and what it’ll take to fix it.We start with Obama’s recent call for Democrats to “stop whining and toughen up". We talk about what it means for Democrats...
Democrats Tell, Republicans Sell with @Belle Valise
In this episode of Branding Democrats, we welcome back Stacy Hughes, known as @Belle Valise on TikTok. Stacy shares her inspiring personal journey from progressive advocate and social media influencer to first-time candidate, running for...
NO Kings in America! With @Political Mom
In this week's episode of the Branding Democrats Podcast, we are joined by repeat guest Chelsea, better known on TikTok as Political Mom.We dive into recent authoritarian escalations from the Trump administration, including aggressive IC...
The Billionaire Breakup Heard ’Round the World
This week, we dive into the surreal and seismic fallout of Trump and Elon Musk’s public breakup — a political spectacle filled with betrayal, billion-dollar threats, Epstein files, and the most powerful men in America slinging insults on the pl...