Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Episodes
92 episodes
Fascism Looks Like This with @The Dark Left
This week on Branding Democrats, we sit down with Essy, better known online as @TheDarkLeft — a progressive creator and Substack writer who’s built a massive following by cutting through right-wing spin with clarity and convicti...
•
46:22
2–3% of Voters Decide Elections with Bill Jubran
This week on Branding Democrats, we sit down with creator and comedian Bill Jubran to unpack a wild stretch in American politics. We dive into the revival-style atmosphere at Charlie Kirk’s memorial and what it signals...
•
48:15
Hard on Systems, Soft on People with @counterpointpolitics
This week on Branding Democrats, we are joined by political creator and podcaster Jon Cooper (@counterpointpolitics) for a raw conversation about America’s deepening crisis.We begin the episode by addressing the shooting ...
•
48:42
Dems have to play dirty with Nicole Whitted
In our 101st episode of Branding Democrats, we sit down with progressive TikTok creator Nicole Whitted (@NicoleWhittedAuthor) to talk about politics, branding, and what it takes to cut through the GOP’s smoke and mirrors....
•
48:38
100 Episodes In: What Democrats Still Get Wrong
For our 100th episode of Branding Democrats, we’re bringing back a very special guest: Daryl Weber, Ken’s son and co-author of Branding Democrats.In this conversation, we look back at the book’s predictions—what Democra...
•
44:54
Satirizing MAGA with @Jeanine Pirreaux
This week on Branding Democrats, we are joined by TikTok creator Felicia, best known as @Jeanine Pirreaux. Stay and listen for a wildly funny and fiercely smart conversation about the role of satire in politics, the unraveling of Trump...
•
49:53
Toughen Up, Democrats
This week, we're back for a conversation about what’s broken in Democratic branding and what it’ll take to fix it.We start with Obama’s recent call for Democrats to “stop whining and toughen up". We talk about what it means for Democrats...
•
37:07
Democrats Tell, Republicans Sell with @Belle Valise
In this episode of Branding Democrats, we welcome back Stacy Hughes, known as @Belle Valise on TikTok. Stacy shares her inspiring personal journey from progressive advocate and social media influencer to first-time candidate, running for...
•
48:09
NO Kings in America! With @Political Mom
In this week's episode of the Branding Democrats Podcast, we are joined by repeat guest Chelsea, better known on TikTok as Political Mom.We dive into recent authoritarian escalations from the Trump administration, including aggressive IC...
•
47:07
The Billionaire Breakup Heard ’Round the World
This week, we dive into the surreal and seismic fallout of Trump and Elon Musk’s public breakup — a political spectacle filled with betrayal, billion-dollar threats, Epstein files, and the most powerful men in America slinging insults on the pl...
•
38:11
Why Democrats Keep Losing Men (and the Message)
This week on Branding Democrats, we dive into the Democratic Party’s six-month identity crisis and the numbers behind it. Why are men leaving the party in droves? Is the answer really as simple (and uncomfortable) as “nominate a man”? ...
•
45:58
MAGA Is an Abusive Relationship
In this episode, we tackle the whirlwind week in American politics — starting with President Biden’s cancer diagnosis and the Right’s immediate attempt to weaponize it. We unpack the Jake Tapper's new book Original Sin, which alleges a...
•
40:56
The Future Is Not MAGA: Building a Better America with Becca McKnight
This week on Branding Democrats, we're joined by Becca McKnight — Burlington City Councilmember, mom, marketer, and powerful voice for progress. Becca shares what inspired her to run for office, why representation still matter...
•
48:02
Are We in a Constitutional Crisis? With The Justice Guy
This week on Branding Democrats, we’re joined by Matteo il Pazzeo, known known as @matteo_il_pazzeo /The Justice Guy on social media. Today on the pod, we will be diving deep on constitutional law, unchecked executive power, and whethe...
•
49:48
He Promised to Fix It. He Broke It More. with @amoreperfectpodcast
In this episode, we're joined by Mike Winson, host of A More Perfect Podcast and a TikTok creator, for a conversation about the first 100 days of Trump’s second term, where we unpack just how quickly things have gone downhill.Mi...
•
49:52
100 Days Under Trump: How Much Worse Can It Get?
In this episode of Branding Democrats, we reflect on the first 100 days of Trump’s second term, a chaotic whirlwind we both describe as dystopian, destabilizing, and deeply dangerous for American democracy. Our conversation unpacks the...
•
33:57
Oops, We Leaked a War with @Britt_Elise_
This week on Branding Democrats, we are joined by Britt Elise — a TikTok creator known for her lifestyle content and biting political commentary. In this episode, Britt shares her journey from growing up in a conservative household to ...
•
40:09
An FBI Veteran on What Democrats Must Do Next
In this episode of Branding Democrats, we sit down with Corey McGookin, a retired FBI veteran with over 30 years in law enforcement, to unpack the damage Trump has inflicted on America’s institutions.Corey shares firsthand insig...
•
45:28
Jesus Wasn't a MAGA with @millennial.elder
In this week’s episode of Branding Democrats, we sit down with Austin, better known as @millennial.elder on TikTok. Austin is a progressive creator and church elder challenging the notion that Christianity belongs to the right. To star...
•
49:29
Rich, Radical & Ruining America with @Zak.Kimball
In this episode of Branding Democrats, we are joined by progressive political creator Zak Kimball (@zak.kimball) to unpack the chaos unfolding under Trump’s second presidency. We dive into the ongoing DOGE controversy, exposing how Elo...
•
48:25
The Billionaire Hijacking America with Congressman Mark Pocan
In this episode of Branding Democrats, we sit down with Congressman Mark Pocan to discuss the alarming ways Elon Musk has infiltrated the federal government, dismantling agencies, cutting vital programs, and manipulating policy — all w...
•
45:13
Flooding the Zone
In this episode, we discuss the overwhelming chaos of Trump's early weeks in office, focusing on his executive orders and their damaging impact. We talk about the grant pause, pressure on federal workers to resign, ICE deportations, and other u...
•
46:45
Laugh, Troll, Repeat: Jessica Christine on Using Humor to Expose MAGA
In this week’s episode of Branding Democrats, we welcome TikTok creator Jessica Christine (a.k.a. Jessica Eubanks), known for her sharp-witted videos trolling MAGAs and creating relatable, anti-Trump content. Jessica shares her ...
•
47:47
What’s Next for Progressive Creators? With @danasinspired
In this 75th episode of Branding Democrats, we reconnect with painter, photographer, and progressive TikTok creator Dana (@danasinspired). Dana shares her reflections on the post-election landscape, diving into what went wrong for Demo...
•
48:22