Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Fascism Looks Like This with @The Dark Left
This week on Branding Democrats, we sit down with Essy, better known online as @TheDarkLeft — a progressive creator and Substack writer who’s built a massive following by cutting through right-wing spin with clarity and conviction.
In this episode, we unpack how modern fascism doesn’t look like tanks in the streets. It looks like what we’re living through right now: a president weaponizing government shutdowns, silencing critics through intimidation, and flooding the media ecosystem with disinformation.
Essy shares how his platform became an outlet for millions who felt unseen on the left, and why the Democratic Party’s messaging often struggles to match the right’s emotional punch. The conversation dives into how the GOP reframes lies into viral talking points, why mainstream media still hesitates to call out authoritarian behavior directly, and what Democrats must do differently.
To hear more from Essy, find him on TikTok, Instagram, and Substack: @The Dark Left
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