Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Episodes
76 episodes
Oops, We Leaked a War with @Britt_Elise_
This week on Branding Democrats, we are joined by Britt Elise — a TikTok creator known for her lifestyle content and biting political commentary. In this episode, Britt shares her journey from growing up in a conservative household to ...
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40:09
An FBI Veteran on What Democrats Must Do Next
In this episode of Branding Democrats, we sit down with Corey McGookin, a retired FBI veteran with over 30 years in law enforcement, to unpack the damage Trump has inflicted on America’s institutions.Corey shares firsthand insig...
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45:28
Jesus Wasn't a MAGA with @millennial.elder
In this week’s episode of Branding Democrats, we sit down with Austin, better known as @millennial.elder on TikTok. Austin is a progressive creator and church elder challenging the notion that Christianity belongs to the right. To star...
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49:29
Rich, Radical & Ruining America with @Zak.Kimball
In this episode of Branding Democrats, we are joined by progressive political creator Zak Kimball (@zak.kimball) to unpack the chaos unfolding under Trump’s second presidency. We dive into the ongoing DOGE controversy, exposing how Elo...
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48:25
The Billionaire Hijacking America with Congressman Mark Pocan
In this episode of Branding Democrats, we sit down with Congressman Mark Pocan to discuss the alarming ways Elon Musk has infiltrated the federal government, dismantling agencies, cutting vital programs, and manipulating policy — all w...
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45:13
Flooding the Zone
In this episode, we discuss the overwhelming chaos of Trump's early weeks in office, focusing on his executive orders and their damaging impact. We talk about the grant pause, pressure on federal workers to resign, ICE deportations, and other u...
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46:45
Laugh, Troll, Repeat: Jessica Christine on Using Humor to Expose MAGA
In this week’s episode of Branding Democrats, we welcome TikTok creator Jessica Christine (a.k.a. Jessica Eubanks), known for her sharp-witted videos trolling MAGAs and creating relatable, anti-Trump content. Jessica shares her ...
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47:47
What’s Next for Progressive Creators? With @danasinspired
In this 75th episode of Branding Democrats, we reconnect with painter, photographer, and progressive TikTok creator Dana (@danasinspired). Dana shares her reflections on the post-election landscape, diving into what went wrong for Demo...
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48:22
Why Democrats Keep Losing (and How to Fix It)
In this special New Year’s episode of Branding Democrats, we welcome back Daryl Weber — world-renowned branding expert, author of Brand Seduction, and co-author of Branding Democrats. Together, we dive into the challe...
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49:50
Voters Think Democrats Are ‘Lame’— We Know How to Fix It with Elijah Reichlin-Melnick
In this week’s Branding Democrats episode, we are joined by Elijah Reichlin-Melnick, former New York State Senator, for a deep dive into the world of Democratic branding and strategy. Elijah, a seasoned political strategist and public ...
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1:01:49
Pardons & Patriotism with @ChiodoSupplyOfficial
In this episode of Branding Democrats, we welcome back TikTok sensation Damien, also known as Chiodo Supply. Known for his bold, unfiltered commentary, Damien dives deep into the post-election landscape, Democratic messaging, and the c...
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49:37
Why Democrats Keep Losing the Working Class with @Off_JaWaggon
In the 70th episode of Branding Democrats, we reconnect with returning guest Jordan Waggoner, known across social media as @Offjawaggon. Together, we dive deep into the post-election landscape, talk about why Democrats fell short and t...
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47:52
Democrats in their FAFO Era
In this episode of Branding Democrats, we are joined by Jon Cooper, known as @counterpointpolitics on TikTok.Our conversation explores Jon's analysis of the election and Kamala's campaign.We delve into how Branding Democrats, th...
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37:22
Democrats Need Their Own Joe Rogan (or Three) with Bobby from the Bronx
In this week’s Branding Democrats episode, we are joined by Bobby from the Bronx for a deep dive into the aftermath of the election and the future of the Democratic Party. We discuss the challenges Democrats face in building a cohesive...
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1:00:00
The Post Election Debrief.
Take care of yourselves today.We will keep fighting. This is just the beginning.
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46:05
Election Eve with @RTPTalks
In this pre-election episode of Branding Democrats, we are joined by Jay, known as @RTPtalks on TikTok, to unpack the final days before Election Day. With just a few days left, the discussion begins with the latest polling data, which ...
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1:10:03
Why Bill Jubran Predicts a Big Trump Loss
In this week's episode of Branding Democrats, we sit down with progressive TikTok creator Bill Jubran for an unfiltered look at the final days before Election Day. Bill, known for his quick wit and political commentary, shares his conf...
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49:47
Two Weeks to Win with @PoliticalMom
In this week’s episode of Branding Democrats, we are joined by Chelsea, better known as @PoliticalMom on TikTok. With just two weeks left until the election, we dive into the most critical issues impacting the race. ...
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58:37
Laughing Through the Madness with Maggie Reed
In this episode of Branding Democrats, we are joined by the hilarious Maggie Reed, better known as @mermaidmamamaggie on TikTok. Maggie shares how she blended her love for theater and politics to create viral political satire, starting...
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50:57
Paying for Politics: Creators in Controversy with Julian Sarafian
In this episode of Branding Democrats, we are joined by Julian Sarafian, a unique voice at the intersection of law, politics, and content creation. Julian, a lawyer for content creators and a content creator himself, shares his journey...
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42:58
Finding Humor in the Madness with Tatum Price
In this episode of Branding Democrats, we are joined by stand-up comedian and TikTok content creator Tatum Price, known as @senoritafancypants, to discuss how political messaging is evolving as we dive deeper into the election cycle. T...
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44:41
Convention Conversations with Ken and Gabby!
In this week's episode of Branding Democrats, we take you behind the scenes of the Democratic National Convention (DNC) with personal stories and reflections on the event's branding, messaging, and overall impact. Our conv...
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45:42
Harris-Walz: The Ticket America’s Been Waiting For with Bobby from the Bronx
In this episode of the Branding Democrats podcast, we are joined by Bobby from the Bronx, a repeat guest known for his work with Democrats Abroad and his social media presence.The discussion opens with an acknowledgment of the electric ...
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51:48
The Kamalamenon! with @hearmeoutonthis
In this episode of the Branding Democrats podcast, we are joined by progressive content creator Lenka Perrin, known on TikTok as @hearmeoutonthis.We begin by diving into the seismic shift in the 2024 election landscape following Preside...
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42:35
From Gunfire to Fundraisers: What's Going on in America? with @BelleValise
In this episode of the Branding Democrats podcast, we welcome a special guest, Stacy, better known as @BelleValise on TikTok. Stacy's unique content blends travel, politics, food, and fashion, and she brings her insightful perspective to this c...
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45:34