Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Trump, the Tariff Tyrant with @ShaunasBoard
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Gabby and Ken are back with an action-packed episode because in Trumpworld, a “quiet week” isn’t a thing. Returning guest Shauna (@ShaunasBoard) joins from the jump to unpack the chaos behind Trump’s tariff agenda: what it means for small businesses, supply chains, prices, and the total mess created when policy is made like a tantrum—and then “fixed” with new labels and legal workarounds.
The conversation digs into the deeper story Democrats need to hammer home heading into 2026: this isn’t just dysfunction; it’s profiteering. From tariff whiplash to insider windfalls, the episode breaks down how Trump, his circle, and their enablers keep finding ways to cash in while families are left paying more at the store, worrying about housing, and watching basic accountability structures fail.
The episode closes with a dose of (realistic) hope: cracks in the coalition, backlash that’s starting to show, and why the midterms are a chance to put brakes on the damage and rebuild trust.
Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.
