Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
2026 is the Year Democrats Win.
Happy New Year and welcome to 2026.
We are kicking off the year with an unfiltered recap of 2025 and some predictions (and calls to action) for the year ahead.
We discuss how in 2025, Trump --- among the many terrible things he did for our country -- created a U.S. economy, where billionaires keep winning and everyone else keeps paying.
We dig into what Democrats still haven’t fixed (a real, unified brand that people can feel), why “Trump is dangerous” wasn’t enough to break through, and what it will actually take to win back trust before the midterms. The conversations gets into our predictions for 2026, including (but not limited to) fractures inside the GOP, the fight for the House, and Ken’s biggest fear about the future.
If you’re feeling exhausted, angry, or just determined to do something this year — this one’s for you.
Want to join the conversation or be a guest? Email Gabby @gabby@brandingdemocrats.com.
Follow Ken at @BrandingDems on TikTok and Instagram.
Want to be a part of the Branding Democrats Community?
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Instagram: @brandingdems
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Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.
