Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
100 Episodes In: What Democrats Still Get Wrong
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For our 100th episode of Branding Democrats, we’re bringing back a very special guest: Daryl Weber, Ken’s son and co-author of Branding Democrats.
In this conversation, we look back at the book’s predictions—what Democrats got wrong (and right) in the last election cycle—and how the party’s branding failures continue to hold it back.
Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.
