Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
It's the Beginning of the End (for Trump)
In this week’s episode of Branding Democrats, Ken makes a big call: we’re at the beginning of the end of the Trump era. He breaks down why, from the Epstein files and Trump’s desperate “tariff dividend” promises, to a looming affordability crisis and an overinflated stock market, and what all of it means for Democratic messaging.
Gabby and Ken dig into the politics and the branding of the longest government shutdown in history and push back on the “Dems caved” narrative, arguing that Democrats can’t be branded as the villains in a crisis Republicans engineered. They talk about how to keep voters emotionally grounded in what “Epstein” really means, why healthcare and affordability should be the core Democratic story, and how Democrats can learn from figures like Mamdani and Gavin Newsom to feel less “establishment” and more like the party of real people again.
Finally, they zoom out: What does an America after Trump look like? Who leads it, what guardrails need to be rebuilt, and how can Democrats—and the growing creator community around them—use this chaotic moment to grow their brand, build community, and bring home the 1–3% of voters needed to turn the page?
To hear more from Ken: @brandingdems on TikTok.
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