Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Facts Still Matter (Even When the Right Lies Louder) with @FactsStillMatter
This week on Branding Democrats, we sit down with Steve—better known online as @FactsStillMatter—a Vermont-based creator and former broadcast/media professional who’s built a daily live show around politics, culture, and one big premise: facts still matter.
We dig into why media literacy is basically a modern survival skill, how right-wing outlets have trained audiences to treat propaganda like “truth,” and what it means when public trust in journalism gets intentionally hollowed out. From Trump’s latest “tantrum” messaging to the bigger structural threat of billionaires and captured regulators (including the FCC), the conversation asks: what happens when the guardrails are gone, and how do we build them back?
We also get tactical about Democratic branding: why “we had the best economy in the world” didn’t land at the kitchen table, what it looks like to become the true party of affordability (healthcare, monopolies, tax fairness, tariffs), and how to win over the small slice of voters that decides elections. Steve shares his plan for a “Do Something” tour focused on non-voters, and the episode closes with some real talk about 2026, 2028, and what it’ll take to fight harder—and smarter—going forward.
Check out more from Steve: @FactsStillMatter
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