Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Ken Weber, is author of Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
How we "Unf*ck America" with @ZeeToTheHill
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This week on Branding Democrats, we’re joined by political strategist, organizer, and creator Zee Cohen Sanchez (@ZeeToTheHill), founder of Sole Strategies and architect behind The Unf*ck America Tour.
We dive into why Republicans continue dominating political culture online while Democrats struggle to break through, especially with young voters. From Turning Point USA’s campus machine to the rise of creator-driven politics, Zee explains why the right has built a movement while Democrats still operate like it’s 2012.
We also unpack the Democratic Party’s newly released 2024 autopsy report and the deeper identity crisis it exposed inside the party. Did Democrats fail to make an affirmative case for Kamala Harris? Are they too focused on winning arguments instead of winning attention? And why do Republicans continue to win elections, even when their party is failing Americans?
Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.
