Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
2–3% of Voters Decide Elections with Bill Jubran
This week on Branding Democrats, we sit down with creator and comedian Bill Jubran to unpack a wild stretch in American politics.
We dive into the revival-style atmosphere at Charlie Kirk’s memorial and what it signals about MAGA’s future. We contrast Erika Kirk’s unity-and-forgiveness moment with Trump’s open calls for retribution on the same stage, and ask what happens when a movement mixes religion with raw power politics.
Then we zoom out: What do you do when the umpire’s biased? With a Supreme Court that keeps greenlighting executive overreach, Bill lays out why creators, validators, and everyday voters have to apply pressure in the culture as well as the courts. We talk why “deregulation” = removing protections, the real stakes on health care, and how to reach the 2–3% of persuadables who decide elections.
Check out more of Bill's content @Bill.jubran and @Bill.Jubran 2025
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