Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
They Know They Can’t Win — So They’re Changing the Rules
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This week on Branding Democrats, we break down the real strategy behind Trump’s push for the SAVE Act, and why it has nothing to do with election security.
When you can’t win voters, you try to control who gets to vote.
We get into what the SAVE Act would actually do, why the voter fraud narrative continues to stick despite zero evidence, and how this fits into a broader “win at any cost” approach to American elections.
Then we zoom out. If Republicans are building a brand around control, what should Democrats stand for? From affordability to corruption to messaging failures, we talk about what it will actually take to win — not just elections, but the narrative.
Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.
