Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Hard on Systems, Soft on People with @counterpointpolitics
This week on Branding Democrats, we are joined by political creator and podcaster Jon Cooper (@counterpointpolitics) for a raw conversation about America’s deepening crisis.
We begin the episode by addressing the shooting of Charlie Kirk at a Utah rally. Political violence is a symptom of a larger problem in our society, and we take some time to unpack what's going on.
Later, Jon gets into why false equivalence is so dangerous, why Republicans win on branding even when they lie, and what Democrats must do to fight back.
We also dive into Trump’s failing economic agenda, the danger of his tariff obsession, and whether figures like JD Vance could be even worse for our democracy.
It’s part therapy session, part strategy talk — and a call to action for Democrats to stop playing defense and start owning the narrative.
Check out more of Jon's content:
TikTok: @counterpointpolitics
Podcast: The Left Wing
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