Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Dems have to play dirty with Nicole Whitted
In our 101st episode of Branding Democrats, we sit down with progressive TikTok creator Nicole Whitted (@NicoleWhittedAuthor) to talk about politics, branding, and what it takes to cut through the GOP’s smoke and mirrors.
Nicole shares what motivated her to start making videos and how her content reaches people in deeply red communities.
Together, we unpack why voters don’t always know what Dems stands for, how to counter Republican narratives about money and power, and what it means to “match their energy” in the fight ahead.
This episode is equal parts candid, urgent, and hopeful—a look at how creators, organizers, and everyday Democrats can push back against authoritarianism and reclaim the brand of a party that fights for people.
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