Branding Democrats

Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.

The truth is: Democrats suck at branding.

Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.

We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.

Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.

Co-host

Gabriella Martin

Gabriella Martin is a UCLA graduate with a passion for politics and journalism. She tables her academic achievements in Economics with career experiences in marketing, finance, and now politics. Her expertise is marketing strategy, content development, and brand management. Gabriella has worked alongside Ken Weber for several years at Weber Asset Management, and now again, as a producer and mediator of the Branding Democrats podcast. Gabriella is a dedicated activist of human rights and environmental issues, and is determined to help the Democratic Party save America.