Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
World War III? with @WonderlandNews
In this episode of Branding Democrats, we welcome the progressive creator Shauna, known as @WonderlandNews on TikTok. Known for her coverage of global events and their impact on American politics, Shauna shares her approach to staying informed.
In this episode, we discuss the rise of right-wing governments across the world, where Shauna articulates her concerns about a global ideological shift. She introduces the "horseshoe theory," which argues that extreme political ideologies often closely resemble each other.
We talk about the Trans-Pacific Partnership (TPP), and how Trump’s withdrawal from this partnership has undermined global labor standards and facilitated a race to the bottom in global wages. This is something she wishes more Americans knew about because it affects both American workers and international labor markets.
The conversation shifts to how Democrats can better leverage their successes, especially in terms of managing the economy and improving healthcare access. We challenge the false idea that GOP tax policy is better for the average American, highlighting instead their preference for a system that disproportionately benefits the wealthy at the expense of middle and lower-income groups.
If you want to hear more from Shauna, follow her on TikTok: @WonderlandNews.
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