Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Finding Humor in the Madness with Tatum Price
In this episode of Branding Democrats, we are joined by stand-up comedian and TikTok content creator Tatum Price, known as @senoritafancypants, to discuss how political messaging is evolving as we dive deeper into the election cycle. Tatum shares her journey into politics, her unique approach to political satire on TikTok, and the challenges of navigating the platform's algorithm—especially as a creator focused on progressive content.
We begin the episode by exploring how Kamala Harris can reach moveable voters who are tired of Trump but hesitant about Democrats. We debate the effectiveness of negative Trump messaging versus positive Kamala-Walz branding, highlighting what resonates best with undecided voters.
The conversation shifts to the economy, Kamala’s plan to build an opportunity economy, and how Democrats can reframe their narrative to be seen as the party that fights for everyday Americans. With the presidential debate around the corner, we offer predictions on how Kamala can stand out against Trump and discuss key strategies for Democrats to capitalize on this moment.
We wrap up the episode by discussing the role of laughter in politics. As a comedian, Tatum shares how making light of what’s going on helps people feel less anxious about the news. She also highlights how she uses humor to point out the hypocrisies of Trump and the Republican Party.
To hear more from Tatum: @senoritafancypants
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