Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Paying for Politics: Creators in Controversy with Julian Sarafian
In this episode of Branding Democrats, we are joined by Julian Sarafian, a unique voice at the intersection of law, politics, and content creation. Julian, a lawyer for content creators and a content creator himself, shares his journey from a high-powered law firm to becoming a champion for digital creators navigating predatory contracts, defamation suits, and the ever-changing landscape of social media.
We begin the episode with a conversation on the ethical and legal challenges surrounding paying influencers for political content. Julian addresses recent controversies about influencers being paid for political endorsements and highlights the legal loopholes that enable a lack of transparency. We discuss the differences between campaign compensation and consumer advertising, and Julian critiques the Federal Election Commission’s lax rules for political content.
The episode then shifts to Ken’s concerns about Kamala Harris' current messaging strategy on issues like immigration and the economy. Julian suggests that Democrats need to go on the offensive and reshape the narrative to counter Republican claims.
We wrap up the episode with predictions for the upcoming VP debate, discussing how Walz might perform against Vance, who is notoriously unpopular with the public. As we look ahead to the final month before the election, we emphasize the importance of reaching out to voters in swing states and making a final push to get out the vote.
To hear more from Julian:
TIKTOK/IG: @juliansarafian
Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇
Instagram: @brandingdems
TikTok: @brandingdems
Twitter: @brandingdems
Email gmbrandingdems@gmail.com if you’d like to be a guest on our show.
