Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Democrats Need Their Own Joe Rogan (or Three) with Bobby from the Bronx
In this week’s Branding Democrats episode, we are joined by Bobby from the Bronx for a deep dive into the aftermath of the election and the future of the Democratic Party. We discuss the challenges Democrats face in building a cohesive brand and the urgent need for consistent messaging to counter Republicans.
Bobby shares his perspective on the absence of progressive media infrastructure and his vision to create an independent media platform that blends education with entertainment to engage audiences and combat disinformation. We examine how Democrats have been defined by their opponents, the failure to highlight Biden-Harris administration successes, and why short-term thinking continues to hinder Democratic progress.
Our conversation explores the necessity of investing in long-term branding strategies, amplifying progressive influencers, and shifting the party’s approach to meet voters where they are. From tackling billionaire-funded GOP narratives to dissecting Kamala Harris's campaign strengths and challenges, this episode offers actionable ideas for Democrats to reclaim their narrative and build a stronger coalition for the future.
Want to hear more from Bobby?
Twitter/X: @robsolvesamerica
Instagram: @robsolvesamerica
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