Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Laugh, Troll, Repeat: Jessica Christine on Using Humor to Expose MAGA
In this week’s episode of Branding Democrats, we welcome TikTok creator Jessica Christine (a.k.a. Jessica Eubanks), known for her sharp-witted videos trolling MAGAs and creating relatable, anti-Trump content. Jessica shares her journey from posting poetry and trauma support to becoming one of TikTok’s most entertaining progressive voices.
The conversation dives into Jessica's creative process, including her viral prank calls and how she navigates the surreal MAGA bubble with humor and empathy. She also discusses the challenges of addressing political misinformation, her feelings post-election, and her hopes for the future in the face of Trump’s administration.
With the TikTok ban looming, we explore the potential fallout for creators, political messaging, and community-building. We discuss alternative platforms, the role of progressive creators in a divided digital landscape, and how Democrats can use storytelling to strengthen their brand beyond election cycles.
Finally, the episode touches on awakening a cultural movement toward Democratic values and countering the rise of MAGA extremism. Jessica opens up about standing up to her MAGA family, why local politics is critical, and how small actions can ripple into big changes.
🔗 To hear more from Jessica:
@whoisjessicaeubanks
@j.eubanks
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