Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Jesus Wasn't a MAGA with @millennial.elder
In this week’s episode of Branding Democrats, we sit down with Austin, better known as @millennial.elder on TikTok. Austin is a progressive creator and church elder challenging the notion that Christianity belongs to the right. To start the episode, Austin shares his journey into political content, how faith can align with progressive values, and why the Republican Party’s co-opting of religious narratives is deeply misguided.
The conversation then dives into the dangers of rising authoritarianism, and the importance of meeting people where they are. Austin explains how Democrats can better connect with working-class voters, the pitfalls of overused messaging around inflation (yes, we talk about egg prices), and why humanizing policy impacts is more effective than reciting talking points.
We briefly get into some of the outrageous headlines: from the DOGE trial to Elon Musk’s dangerous influence, and why combating disinformation requires authenticity, humor, and a willingness to call out hypocrisy.
To hear more from Austin:
@millennial.elder
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