Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
An FBI Veteran on What Democrats Must Do Next
In this episode of Branding Democrats, we sit down with Corey McGookin, a retired FBI veteran with over 30 years in law enforcement, to unpack the damage Trump has inflicted on America’s institutions.
Corey shares firsthand insights on how Trump’s attacks have eroded public trust in federal law enforcement, the dangers of political loyalty over expertise, and what it means for democracy when law enforcement is weaponized.
We also dive into the broader failures of Democratic messaging — why Republicans have mastered the branding game while Democrats remain on the defensive. Corey lays out a roadmap for how Democrats can reclaim the narrative, stop playing into GOP traps, and effectively communicate their strengths to voters.
This episode pulls no punches in examining the stakes of 2025 and beyond.
Follow Corey on TikTok at @discprofiling for more insights on leadership, law enforcement, and the fight for democracy.
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