Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
100 Days Under Trump: How Much Worse Can It Get?
In this episode of Branding Democrats, we reflect on the first 100 days of Trump’s second term, a chaotic whirlwind we both describe as dystopian, destabilizing, and deeply dangerous for American democracy. Our conversation unpacks the real-life consequences of Trump’s incompetence and corruption.
Ken shares why he once hoped Trump’s failed second term would serve as a wake-up call and why he’s no longer sure the country can survive the fallout. Together, we explore the branding failures that allowed a con man to reclaim power and how Democrats must urgently fight back, not just politically but narratively.
Plus: we get into the slow MAGA unraveling, from Candace Owens to Joe Rogan, and what it means when even the Pope can’t take it anymore.
Subscribe for new episodes every week and follow Ken on TikTok (@BrandingDemocrats) to keep the fight going online.
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