Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
The Future Is Not MAGA: Building a Better America with Becca McKnight
This week on Branding Democrats, we're joined by Becca McKnight — Burlington City Councilmember, mom, marketer, and powerful voice for progress. Becca shares what inspired her to run for office, why representation still matters at every level of government, and how Democrats can reclaim the future from a party stuck in the past.
We get into what makes someone a Democrat, what MAGA’s brand is really built on (hint: white male fragility and fear), and why it's time to stop letting Republicans define the terms of greatness.
We also talk about the need for younger leaders, the failure of political consultants to embrace modern communication tools, and the path forward for Democrats to inspire, include, and deliver for voters who’ve been left out and let down.
It’s candid, hopeful, and packed with ideas for a stronger Democratic brand.
Follow Becca on Instagram at @BeccaforBTV
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