Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
MAGA Is an Abusive Relationship
In this episode, we tackle the whirlwind week in American politics — starting with President Biden’s cancer diagnosis and the Right’s immediate attempt to weaponize it. We unpack the Jake Tapper's new book Original Sin, which alleges a widespread cover-up of Biden’s decline, and reflect on what that means for trust in the Democratic Party.
From there, the conversation digs deeper: why is the Democratic brand still perceived as old, elite, and out-of-touch? Why does the working class still believe Trump — a billionaire with a gold toilet — is fighting for them? And how do we, as Democrats, reclaim our voice, our voters, and our message?
We make a powerful comparison between Trump’s cult-like hold and an abusive relationship.
Ken unpacks how Republican messaging, even when based on lies, is beating Democrats in the branding game. Together, they call for a new era of bold, nimble, and relentless Democratic communication.
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