Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Why Democrats Keep Losing Men (and the Message)
This week on Branding Democrats, we dive into the Democratic Party’s six-month identity crisis and the numbers behind it. Why are men leaving the party in droves? Is the answer really as simple (and uncomfortable) as “nominate a man”? We break down the data, the cultural failures, and the $20 million plan to win back male voters that’s already being mocked by the right.
From Hillary to Harris, Simone Sanders to Secretary Pete, we unpack how Democrats keep missing the moment — and what it would actually take to build a brand that connects.
Oh, and if you haven’t heard of TACO (Trump Always Chickens Out), don’t worry — Ken’s got you covered.
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