Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
The Billionaire Breakup Heard ’Round the World
This week, we dive into the surreal and seismic fallout of Trump and Elon Musk’s public breakup — a political spectacle filled with betrayal, billion-dollar threats, Epstein files, and the most powerful men in America slinging insults on the platforms they own.
But beyond the headlines, this episode gets into what it all really means:
- What the feud exposes about unchecked power and dark money
- Why the Republican Party is cracking under its own contradictions
- How Democrats should respond, and what they must do to avoid squandering this moment
- And what the “Big Ugly Budget Bill” says about the true priorities of Trump’s administration
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