Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Toughen Up, Democrats
This week, we're back for a conversation about what’s broken in Democratic branding and what it’ll take to fix it.
We start with Obama’s recent call for Democrats to “stop whining and toughen up". We talk about what it means for Democrats to fight back and stop being a punching bag.
Our conversation goes to the infamous Epstein files, which Trump is now calling a hoax (hmmm, we wonder why...). We get into how MAGA excuses Trump's behaviors and how there's some internal tension within the current GOP.
Along the way, we talk about the GOP’s branding advantage and the Democratic Party’s allergic reaction to its own power.
We'll be off next week, but tune into @brandingdems to keep in touch.
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Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.
