Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Be a Part of the Solution with @wontbesilent
Welcome to another episode of the Branding Democrats podcast with guest, Abe Gurko, known as "Won't Be Silent" on TikTok. Abe, a writer, producer, and notable content creator, joins the conversation to share his insights on politics, activism, and the power of messaging.
Our conversation explores the notion of Trump as a businessman and celebrity, emphasizing the disconnect between perception and reality. We highlight the failure of Trump's business ventures and the role of media, particularly "The Apprentice," in creating a false image of his success. As a former New Yorker, Abe says that even before his entrance into politics, “Trump stunk up New York City…”. And since his presidency, he’s stunk up the country too!
The discussion shifts to how Democrats need to engage specific demographics, particularly older individuals. Abe urges a focus on mobilizing people over 40, who may have a deeper appreciation for the challenges democracy has faced. In contrast, we talk about younger voters, who may have turned their back to the party, solely based on Biden's response to the Middle East.
The episode concludes with a discussion about the "Won't be Silent" movement, where Abe talks about the importance of creativity, music, and community engagement. He highlights the need for unity and encourages people to participate actively in democracy. Want to be a part of the solution? Go vote!
Thanks for tuning in. See you next week.
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