Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Why Votes Abroad Matter with Chris Reilly
In this episode of the Branding Democrats podcast, we sit down with Chris Reilly, the Director of Digital Strategies for Democrats Abroad. Living in Barcelona, Chris discusses the impact of Americans abroad on elections, focusing on the work Democrats Abroad has done in encouraging overseas votes.
As the conversation unfolds, we shift to the broader topic of Democratic branding. With Chris’ experiences working with the Democratic Party Committee Abroad (DPCA), he has unique insights into the party and the strengths and weaknesses of the current Democratic brand. The discussion extends to grassroots involvement, digital strategies, and the significance of community engagement for Democratic success.
Having a background in digital marketing, Chris emphasizes the potential global impact the organization could make by harnessing its collective power. We explore how the digital strategies used by Democrats Abroad could be applied to the Democratic Party within the U.S.. Chris highlights the sophistication of digital marketing in the U.S., noting the challenges of being nonpartisan in advertising. He discusses the value Democrats Abroad offers in terms of cost-effectiveness and the need for more awareness and support.
Towards the end, the discussion touches on the broader themes of democracy, voting rights, and the challenges faced by Americans living abroad. Chris urges the importance of educating people about the value of voting and shares anecdotes about the interest of Americans abroad in U.S. elections.
Do you know any Americans living abroad? Spread the word.
https://www.votefromabroad.org
Donate! Help register Americans all over the world.
https://www.democratsabroad.org/donate
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