Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Activism in the Defense of Democracy with Jessica Craven
In this episode of the Branding Democrats podcast, we are joined by activist and online creator Jessica Craven. Known for her TikTok content and as the author behind the SubStack newsletter "Chop Wood Carry Water," Jessica shares her journey to becoming a pivotal voice in progressive causes.
In our conversation, we delve into the nuances of political activism and the power of authenticity in content creation. Jessica emphasizes the importance of engagement over conversion in activism, aiming to empower rather than persuade.
We discuss the controversial potential TikTok ban and its possible impact on young voters' perceptions of the Democratic Party. We ponder the broader implications of this debate, especially concerning free speech and government intervention.
We conclude the episode with a conversation on freedom. We contrast Democratic values of freedom and equality against the backdrop of the current political climate, where these principles are under threat by the Republican Party. This is seen clearly with women's rights, where Democrats fight to protect a woman's right to her body, and Republicans try everything they can to take it away.
Jess’s Strategic Giving Recommendations
TikTok: @jesscraven101!
Instagram: @jesscraven101
Chop Wood Carry Water Substack
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