Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Setting Media Standards for 2024 with Brian Hansbury
In this episode of the Branding Democrats podcast, we welcome back Brian Hansbury, the co-founder of the Media and Democracy Project.
We begin the episode by diving into the current initiatives and goals of his organization, which is actively fighting against disinformation and pursuing a media landscape that prioritizes democracy over profit. Brian explains the Media and Democracy Project's newly launched Pro-Democracy Election Coverage Guidelines for the 2024 election, outlining steps to combat misinformation and encourage media outlets to treat election coverage with the gravity it deserves.
The conversation also covers the importance of supporting local journalism, with Hansbury highlighting how local reporters play a pivotal role in maintaining democratic accountability, as illustrated by their exposure of figures like George Santos. Moreover, the episode explores innovative solutions like the Local Journalism Funding Act and other grassroots efforts that aim to revitalize and democratize news reporting.
We end the episode with a conversation about the impact of media narratives on public perception. It is clear that social media is shaping young voters' views, and people are taking advantage of that. We emphasize the need for critical thinking and media literacy to navigate the complexities of modern information consumption.
To learn more about Brian and The Media and Democracy Project:
Election Coverage Guidelines
FCC Petition
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