Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
A Message Needs Messengers: Matthew Krayton on Political Storytelling
In this episode, we welcome Matthew Krayton, founder of Publitics, an award-winning firm specializing in political strategy, public affairs, and public relations.
Matthew begins by sharing his journey from aspiring high school social studies teacher to prominent political consultant, including his work with the Biden campaign. We explore the role of political consultants and address criticisms related to campaign funding, with Krayton highlighting the challenges of "fundraising to fundraise."
The discussion then pivots to the Democratic Party's need for culturally relevant messengers to effectively convey the party's values. Matthew critiques the Republican Party's successful negative branding of Democrats and advocates for a clearer, more consistent Democratic messaging strategy.
We delve into the complexities of modern campaigning, where Matthew underscores the growing challenge of engaging audiences through mass communication. He champions the importance of genuine one-on-one interactions for effective messaging. Addressing the disillusionment among younger voters, particularly regarding Biden's handling of the Middle East, Krayton argues for empathetic communication of complex international issues, moving beyond simple soundbites.
The episode wraps up with a focus on storytelling and personalized narratives to make policy impacts more tangible and emotionally resonant. Matthew discusses using real-life examples to demonstrate how Democratic policies benefit individuals and communities, reinforcing the party's brand as empathetic and people-focused.
Publitics Website
Publitics Linkedin
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