Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
From TikTok to the Ballot Box with @RTPtalks
In this episode of Branding Democrats, we welcome progressive creator Jay, best known as @RTPtalks on TikTok.
We start the episode with Jay sharing his journey from being a former Republican and lifelong Mormon to now not only being a Democrat but also creating progressive content.
Our conversation then delves into the Republican focus on election fraud, the strategic implications for the GOP whether Trump wins or loses, and the potential for Trump to claim fraud if defeated. We discuss how the Democratic Party can counteract misinformation and enhance its messaging on economic policies, reproductive rights, and the integrity of the judiciary.
The discussion shifts to the potential dangers of a Trump presidency, particularly with Project 2025—a concerning initiative by Trump to ensure loyalty over competence in his administration. We talk about the threat of Trump severely undermining democratic institutions and the integrity of governmental operations.
The episode concludes by emphasizing the importance of messaging and the role of media in shaping public perception. Jay talks about the power of engaging content and live discussions in shifting political views, particularly among those initially resistant to Democratic ideas.
To hear more from Jay/RTP:
TikTok: @RTPtalks
Want to be a part of the Branding Democrats Community?
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TikTok: @brandingdems
Twitter: @brandingdems
Email gmbrandingdems@gmail.com if you’d like to be a guest on our show.
