Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Take the Keys from the Old Man! with Jon Cooper
In this episode of Branding Democrats, we welcome Jon Cooper, known as @counterpointpolitics on TikTok.
We begin the conversation by discussing a recent video Jon made, comparing progressives and moderates from 2021 to 2024. We talk about mistakes made by the Democratic Party, including the handling of Biden's cognitive decline and the implications of the recent debate performance.
We explore the controversial topic of whether Biden should step aside, reflecting on Biden’s achievements and the risks associated with his re-election bid. Jon emphasizes the need for honest internal criticism and strategic decision-making within the Democratic Party. We discuss Kamala Harris’ reputation, achievements, and potential as a candidate. Jon shares his thoughts on how to effectively market Kamala and align her with the successes of the Biden administration.
The conversation then shifts to how Democrats can modernize their messaging and be innovative. Jon also talks about his messaging strategy on his platform, emphasizing the importance of creating content that resonates emotionally and intellectually with the audience, using personal narratives and real-life stories.
To hear more from Jon Cooper...
TikTok: @counterpointpolitics
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