Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
The Kamalamenon! with @hearmeoutonthis
In this episode of the Branding Democrats podcast, we are joined by progressive content creator Lenka Perrin, known on TikTok as @hearmeoutonthis.
We begin by diving into the seismic shift in the 2024 election landscape following President Joe Biden's decision to drop out and endorse Vice President Kamala Harris. We discuss what motivated Biden to do so and the strategy behind announcing his departure post-RNC. Lenka touts Kamala’s qualifications, her communication skills, and how she would school Trump in potential debates. In our conversation, we highlight Gen Z’s support of Kamala and the role of social media in shaping Kamala’s image. We know that there is currently an internet firestorm of pro-Kamala content, but how do we turn that momentum into real votes?
We address anticipated GOP attacks on VP Harris and the importance of targeting swing states. Based on Kamala’s VP pick, we talk about how her support may change in certain key states. To close the episode, Lenka emphasizes the need to counter misinformation, educate voters about Project 2025, and mobilize key demographics. We reflect on the global admiration for Biden’s selfless decision and its positive impact on America’s democratic image.
To hear more from Lenka…
TikTok: @hearmeoutonthis
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