Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Harris-Walz: The Ticket America’s Been Waiting For with Bobby from the Bronx
In this episode of the Branding Democrats podcast, we are joined by Bobby from the Bronx, a repeat guest known for his work with Democrats Abroad and his social media presence.
The discussion opens with an acknowledgment of the electric energy around Kamala’s campaign, with Bobby expressing optimism about her ability to shift the election dynamics. We praise Walz as a perfect complement to Kamala, highlighting his Midwestern roots, military service, and relatable persona, which we believe counters the Republican narrative of Democrats as "radical liberals."
The conversation transitions to the significance of Kamala’s accomplishments, including her role in breaking the most ties in U.S. Senate history and her participation in key legislative victories like the Inflation Reduction Act. We also discuss how Kamala’s presence on the ticket has reinvigorated Democratic messaging, contrasting it with Trump’s increasingly incoherent public appearances.
We touch on the upcoming Democratic National Convention and how Democrats should frame their messaging leading up to the election. We agree that Kamala and Walz present a "get things done" ticket that resonates with voters, especially in key battleground states where Kamala is currently leading in the polls.
The conversation closes with a discussion on the importance of down-ballot races, emphasizing that the success of the Democratic Party depends on maintaining control of both the House and the Senate.
To hear more from Bobby:
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