Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Branding Democrats
Laughing Through the Madness with Maggie Reed
In this episode of Branding Democrats, we are joined by the hilarious Maggie Reed, better known as @mermaidmamamaggie on TikTok. Maggie shares how she blended her love for theater and politics to create viral political satire, starting during the pandemic. She discusses the power of humor in shaping political messages and the challenges of staying positive in the face of hostility and misinformation.
The conversation delves into Kamala Harris’s media strategy, the upcoming election, and the key role content creators play in voter engagement. Maggie offers sharp critiques of GOP misinformation, touching on topics such as FEMA funding, climate change, and the dangerous narratives that Trump and his supporters push. We explore Trump’s history of deceit, the GOP’s refusal to address the climate crisis, and the importance of messaging around Democratic values leading up to the election.
In the second half, we discuss the dangers of Trump’s cultish following, his influence on the erosion of American institutions, and the urgent need for Republicans to reject MAGA extremism. The episode touches on Project 2025, the implications of a Trump presidency, and the need for Democrats to push back on misinformation and promote a positive vision for the future.
Tune in for Maggie’s take on the absurdity of American politics, along with some thoughtful reflections on what’s at stake in the 2024 election.
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